Job Description
Join our dynamic team as we revolutionize digital marketing strategies across the Southeast! Global Innovations Group is seeking a visionary Senior Marketing Director to lead our Atlanta-based operations. This direct hire opportunity offers unparalleled career growth in a thriving tech hub. Shape our market presence, mentor high-performing teams, and drive measurable ROI through innovative campaigns. Enjoy competitive benefits, flexible work arrangements, and the chance to make a tangible impact in Georgia's booming economy.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies targeting Georgia and Florida markets
- Lead cross-functional teams of 10+ marketing professionals across digital, content, and analytics domains
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $2M+ annual marketing budget with strict ROI accountability
- Collaborate with C-suite executives to align marketing objectives with business goals
- Drive brand awareness through innovative campaigns across digital and traditional channels
- Mentor marketing talent and implement performance improvement initiatives
Qualifications
- 10+ years progressive marketing experience with 5+ years in leadership roles
- Proven track record of managing $1M+ budgets and delivering measurable ROI
- Expertise in digital marketing automation (HubSpot, Marketo) and analytics tools
- Strong network within Georgia/Florida business community preferred
- BS/BA in Marketing, Business, or related field; MBA preferred
- Experience scaling B2B or B2C brands in competitive Southeast markets
- Exceptional strategic planning and cross-departmental collaboration skills