Job Description
Immediate Direct Hire Opportunity in Philadelphia! Join our dynamic team at Pennsylvania Innovations Group, a leader in regional marketing solutions. We're seeking a results-driven Senior Marketing Manager to lead high-impact campaigns for our local Pennsylvania clients. This is your chance to make an immediate impact in a fast-paced environment with competitive compensation and rapid career growth.
As a cornerstone of our regional expansion, you'll develop data-driven strategies that connect Pennsylvania businesses with their communities. Enjoy comprehensive benefits, flexible scheduling, and the opportunity to shape marketing initiatives across the Keystone State.
Responsibilities
- Design and execute localized marketing campaigns targeting Pennsylvania demographics
- Lead cross-functional teams to achieve quarterly KPIs across digital and traditional channels
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage $500K+ annual marketing budgets with ROI-focused decision making
- Cultivate strategic partnerships with Pennsylvania-based vendors and influencers
- Mentor junior marketing staff through hands-on training and performance coaching
- Generate monthly performance reports for executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years progressive marketing experience with Pennsylvania regional focus
- Proven expertise in SEO/SEM, social media, and local SEO strategies
- Advanced proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Strong project management skills with PMP certification a plus
- Demonstrated ability to manage cross-functional teams of 8+ professionals
- Exceptional written and verbal communication skills
- Valid Pennsylvania driver's license (20% local travel required)