Job Description
Are you a data-driven SEO expert looking to make a significant impact in the tech industry? Apex Digital Solutions is seeking a highly skilled Senior SEO Specialist to lead our organic growth strategy and drive visibility in an increasingly competitive digital landscape. You will be responsible for executing comprehensive SEO campaigns that align with our business objectives, leveraging the latest search engine algorithms and AI-driven insights.
In this role, you will collaborate closely with our content, engineering, and marketing teams to optimize our digital presence and establish thought leadership in our niche.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve site architecture issues, page speed bottlenecks, and crawlability errors.
- Develop and execute data-driven keyword strategies that target high-value traffic and improve conversion rates.
- Lead off-page SEO efforts, including high-quality link building campaigns and authority building.
- Oversee on-page optimization, including meta tags, schema markup, and content strategy alignment.
- Analyze campaign performance using Google Analytics, Search Console, and proprietary tools to report on ROI and organic growth.
- Stay ahead of emerging trends such as AI search integration, voice search, and Core Web Vitals updates.
Qualifications
- 5+ years of proven experience in SEO, preferably within a B2B or tech-focused environment.
- Strong command of technical SEO principles, including site architecture, canonicalization, and redirects.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Experience with Google Analytics 4 (GA4) and advanced data analysis techniques.
- Excellent communication skills with the ability to present technical findings to non-technical stakeholders.
- Understanding of HTML, CSS, and basic JavaScript for on-page optimization.