Job Description
We are seeking a results-oriented Senior SEO Specialist to join our dynamic team in Seattle. In this pivotal role, you will drive our organic growth strategy, optimize our digital footprint, and ensure our brand remains highly visible to the right audience. At NextGen Digital, we value data-driven decisions and innovative approaches to search engine optimization.
You will work closely with content creators, developers, and marketing teams to execute a comprehensive SEO strategy that improves search engine rankings and drives qualified traffic.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve site architecture and crawlability issues.
- Develop and execute comprehensive keyword research strategies to target high-value search terms.
- Manage off-page SEO efforts, including outreach campaigns and link acquisition to enhance domain authority.
- Collaborate with the content team to produce and optimize web copy, ensuring alignment with search intent.
- Monitor keyword rankings, organic traffic trends, and SERP visibility using advanced analytics tools.
- Present regular performance reports to stakeholders, demonstrating clear ROI and growth metrics.
- Stay abreast of the latest search engine algorithm updates and industry trends.
Qualifications
- Minimum of 5 years of proven experience in SEO, with a specific focus on technical optimization and link building.
- Deep understanding of Google algorithms, SEO best practices, and local SEO principles.
- Proficiency in tools such as Ahrefs, SEMrush, Google Analytics 4, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent communication skills for cross-departmental collaboration and stakeholder management.
- Experience with HTML, CSS, and JavaScript is highly desirable for on-page optimization.