Job Description
Join our dynamic marketing team in sunny Virginia Beach and drive digital transformation for top-tier clients. InnovateTech Solutions is seeking a results-driven Senior Digital Marketing Specialist to craft innovative campaigns that captivate audiences and deliver measurable ROI. Enjoy competitive benefits, flexible work arrangements, and opportunities to grow in a collaborative environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, and social media
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Lead content creation initiatives including blogs, videos, and email marketing sequences
- Manage PPC budgets exceeding $50K monthly across Google Ads and Meta platforms
- Collaborate with design teams to produce compelling visual assets
- Generate monthly performance reports with actionable insights
Qualifications
- 5+ years of digital marketing experience with proven campaign success
- Google Analytics and Google Ads certifications required
- Proficiency in SEO tools (SEMrush, Ahrefs) and marketing automation platforms
- Strong data analysis skills with ability to translate metrics into strategy
- Bachelor's degree in Marketing or related field
- Experience managing remote teams preferred