Job Description
Join New Orleans' fastest-growing tech startup and lead our digital transformation! Crescent City Innovations is hiring a Senior Digital Marketing Manager to drive explosive growth in our vibrant market. If you're a data-driven marketer passionate about Big Easy culture and cutting-edge digital strategies, this is your moment to shine.
We offer competitive equity packages, flexible hybrid work, and unmatched opportunities to shape our national expansion. Our Bourbon Street headquarters features collaborative workspaces and monthly team celebrations featuring local cuisine. This role reports directly to our CMO and offers rapid career advancement.
Responsibilities
- Develop and execute multi-channel digital campaigns across SEO, SEM, social media, and email marketing
- Analyze performance data using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead a team of 3 marketing specialists and manage $500K+ digital ad budget
- Create localized content strategies highlighting New Orleans' unique market opportunities
- Collaborate with sales team to generate qualified leads and nurture customer journeys
- Drive A/B testing initiatives to improve conversion rates across all digital touchpoints
- Present quarterly performance reports to executive leadership with actionable insights
Qualifications
- 8+ years in digital marketing with 3+ years in leadership roles
- Proven expertise in scaling e-commerce or B2B tech companies
- Advanced certifications in Google Analytics, HubSpot, or Adobe Marketing Cloud
- Portfolio demonstrating $1M+ successful campaign management
- Strong understanding of Louisiana market dynamics and regional consumer behavior
- Experience managing remote teams and cross-functional projects
- Proficiency in marketing automation tools (Marketo, Pardot, or similar)
- Bachelor's degree in Marketing, Business, or related field