Job Description
Join Boston's dynamic marketing scene as a Part-Time Marketing Specialist at Urban Innovations Group! We're seeking a creative professional to drive our digital campaigns while working flexible hours. This hybrid role (20 hrs/week) offers competitive pay and growth opportunities in a fast-paced environment. Perfect for students or professionals seeking work-life balance without compromising impact.
Our ideal candidate thrives in collaborative settings and brings fresh ideas to the table. You'll work directly with our CMO to execute innovative strategies across social media, email marketing, and content creation. Enjoy our modern downtown office with complimentary snacks and professional development workshops.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns
- Create engaging social media content (Instagram, LinkedIn, TikTok)
- Analyze campaign performance data using Google Analytics
- Manage email marketing automation workflows
- Collaborate with design team on visual assets
- Conduct market research and competitor analysis
- Optimize SEO strategies for increased visibility
- Assist with virtual and in-person promotional events
Qualifications
- Bachelor's degree in Marketing or related field (or equivalent experience)
- 2+ years of digital marketing experience
- Proficiency in Google Analytics, HubSpot, and social media platforms
- Strong written communication skills
- Experience with A/B testing and conversion optimization
- Ability to manage multiple projects simultaneously
- Basic graphic design skills (Canva/Adobe Creative Suite)
- Portfolio demonstrating successful campaign results