Job Description
Join our dynamic team in the heart of New Orleans! We're seeking a Digital Marketing Manager to drive our online presence and growth strategy. You'll lead innovative campaigns across digital channels, analyze performance metrics, and collaborate with creative teams to elevate our brand. This is your chance to make an impact in a city known for its vibrant culture and entrepreneurial spirit. If you're passionate about data-driven marketing and thrive in fast-paced environments, we want to meet you!
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Manage PPC campaigns with a focus on ROI optimization and conversion tracking
- Analyze market trends and consumer data to identify growth opportunities
- Lead content creation initiatives aligned with brand voice and audience engagement
- Collaborate with design and product teams on campaign execution
- Generate detailed performance reports and present insights to stakeholders
- Stay current with digital marketing tools and industry best practices
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 5+ years of progressive digital marketing experience with proven campaign results
- Expertise in Google Analytics, SEO/SEM tools, and social media advertising
- Strong analytical skills with ability to translate data into actionable strategies
- Experience managing cross-functional teams and vendor relationships
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo)
- Excellent communication skills with ability to present complex concepts clearly